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Nov 032011
 

Amazon Founder and CEO Jeff Bezos splattered the good news right on the Amazon home page today: Amazon Kindle owners who are also Amazon Prime members can now lend books free from the new Amazon Kindle Owners’ Lending Library.

The move is presumably in preparation for the upcoming new Amazon Kindle Fire slated for release on November 15. The Amazon Kindle Fire has been up for preorder and each costs $199.

According to Bezos’ official love letter on the Amazon home page, Kindle owners can borrow books from the thousands of titles on the “shelf”–and for free and as frequently as one book a month, with no due dates.  Talk about not having to worry about overdue charges.

There’s no need to line up at the book counter for returning books either.  Borrowed books can be “returned” right on the Kindle.  But, what’s better is that user-created notes, bookmarks, annotations, or highlights are saved even after the book is returned, which means that those can still be used if the user decides to borrow the book again in the future.

Among the books in the Kindle Owners’ Lending Library collection are New York Times bestsellers numbering over a hundred.  Some of the popular titles mentioned by Bezos include Water for Elephants, Moneyball: The Art of Winning an Unfair Game, Fast Food Nation, The 7 Habits of Highly Effective People, Kitchen Confidential, Guns, Germs, and Steel.

Owners of any Kindle variant don’t need to shell out extra for the book lending service just as long as they are Amazon Prime members. Membership to the Amazon Prime program costs $79–the same cost for the original Kindle, which, unlike the upcoming Amazon Kindle Fire, has a 6-inch screen and E Ink technology that displays text as if it were printed on paper.  Amazon Prime members also get faster shipping (two days) for orders from Amazon’s stockhouse of millions of products and also get limitless access to about 13,000 movies and TV shows.

Industry sources estimate hundreds of thousands of preorders for the Amazon Kindle Fire, while some rumors say the preorder count has reached millions.  Among the reasons for the popularity of the Android tablet is its crazy price of $199 and the fact that it comes preloaded with easy access to Amazon services.  If you want to know more about Top 7 Features You’ll Love About the New Amazon Kindle Fire, go ahead and read our review of Amazon’s awesome tablet.

Feature image courtesy of brewbooks (Flickr)

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